SEOSEO basics: how to rank your business on Google
Search engine optimisation starts with using the words your customers actually type, like "plumber in Nairobi" or "bakery Kisumu", in your page titles and headings. A Google Business Profile with your address and hours also helps you appear in local map results.
Fast-loading pages, a mobile-friendly design and genuine customer reviews all add up over time. SEO is a slow build, not an overnight fix, but it keeps paying off long after a single ad campaign ends.
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