DesignWhat makes a strong small business logo
A strong logo is simple enough to recognise at a glance, whether it's on a shop sign or a tiny app icon. It should still be clear printed in one colour, since not every use case allows for your full palette.
It should also be relevant to your business without depending on cliché icons everyone else in your industry uses. A logo doesn't need to explain everything, it just needs to be memorable and consistent.
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